Branding and Website: Integrity Matters

Thursday, February 3, 2022 (12:00 PM - 1:00 PM) (CST)

Description

This is the second class in NARIGC's Marketing Master Class Series for Builders. The entire 5-part series can be purchased as a digital download - click here to purchase


We take a deeper look into the role your brand plays in marketing and why your website should amplify your work and your message. This is your foundation; if you don't get this right, most likely other marketing assets will be less effective. You will have to battle through the "wrong first impression" cycle.

Key Learnings: 

  • Desired Positioning - Brand Personality
  • Logo Attributes
  • Design Elements and What They Communicate
  • Brand Integrity - Aligning Your Brand with Your Business and Digital Assets
  • Competitive Analysis
  • Marketing SWOT
  • Is Your Website Doing its Job?
  • Does Your Website Tell Your Story?
  • ...And More Importantly, Does Your Website Enable Your Prospects' Desired Story?

Sponsored & Presented by Keokee Contractor Education


Virtual / On-Demand
Event Contact
Laura Kritikos
Thursday, February 3, 2022 (12:00 PM - 1:00 PM) (CST)
Categories
Marketing Master Class Series
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