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Lead Management: Developing a Closed Loop System

Thursday, February 24, 2022 (12:00 PM - 1:00 PM) (CST)

Description

This is the fifth and final class in NARIGC's Marketing Master Class Series for Builders. The entire 5-part series can be purchased as a digital download - click here to purchase. 

Perhaps the most important segment is managing the leads you capture and how to classify them. Explore the importance of developing a closed loop system to manage all of your financial targets as it pertains to your marketing goals and needs. We will walk you through the lead capture process and how it ties to your core financial objective.

Key Learnings: 

  • The Lead Cycle
  • Planning and Analysis - Financial Objectives
  • Target Identification - Demographic and Geographic
  • Content Development - Matching Content to Targeted Leads
  • Distribution Channels - DEM, Social Media, Outbound
  • Tracking - Classify by channel acquisition
  • Case Study Examples

Sponsored & Presented by Keokee Contractor Education


Virtual / On-Demand
Event Contact
Laura Kritikos
Thursday, February 24, 2022 (12:00 PM - 1:00 PM) (CST)
Categories
Marketing Master Class Series
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