Attract + Convert: Your Foundation for Marketing Success

Description

This is the first class in NARIGC's Marketing Master Class Series for Builders. The entire 5-part series can be purchased as a digital download - click here to purchase. 

This is the foundation which supports the underlying strategy. It’s important to understand the concept of attracting and converting prospects and how closely aligned they are. They are the Yin and Yang of marketing and should be working together. Your marketing material should be developed for this dual purpose because at any time during a prospect touch point, the same imagery and content will be attracting some and converting others. 

Key Learnings: 

• The 4 Rights: Person, Place, Time, and Message
• The Sales Funnel
• A Qualified Lead
• Two Rules of Lead Generation
• First Impressions Matter
• Impact of Your Logo – Professionalism and Connection
• Questions to ask about Your Website
• The TCEC Framework 

Sponsored & Presented by Keokee Contractor Education