How to Identify and Qualify Your Best Customers

Description

The Harvard Business School refers to a phenomenon in small businesses called "resource poverty." This refers to the simple fact that small business owners wear dozens of hats and have limited time and resources. 

Successful business owners often focus their time and energy on "high-impact activities" like attracting and qualifying the right clientele. The goal of this webinar is to give attendees the information they need so that they never again go on a sales call with an unqualified prospect.

This program will help attendees:

• Understand how to identify their target market
• Create a marketing pipeline that feeds additional work
• Understand how to identify the demographics of your best clients
• Clearly understand the eight questions to ask a potential customer over the phone so that you don't waste valuable time on an onsite sales call with an unqualified prospect